The following story comes from Seth Godin's blog
A journalist asked me, Most people have a better standard of living today than Louis XIV did in his day. So why are so many people unhappy?
What you have doesn't make you unhappy. What you want does.
And want is created by us, the marketers.
Marketers trying to grow market share will always work to make their non-customers unhappy.
It's interesting to note that marketers trying to maintain market share have a lot of work to do in reminding us that we're happy.